Building off the success of Collection 1, we decided to keep the ASTRO.ID program going with new color options and a new campaign entitled "Super Fresh". For this project, I was in charge of ideating, developing, designing, and executing the marketing campaign and creative for the second collection of ASTRO.ID. I worked closely with my manager, who designed the web application, as well as the photographer to create a fresh, cohesive launch campaign that introduces an entire new palette for gamers to sink their teeth into.
Design Manager _ Christopher Chang
Lead Designer _ Kelly Harris
Photography/Video _ Enrique Espinoza