logitech | g-series | Keyboard & Mouse Packaging
Working with Logitech, we were tasked with redesigning the packaging for Logitech's G-Series PC gaming peripherals. The company's former designs were rigid and lacked any real gamer conncetion. In this Package Design 3 course with Tom McNulty, each group was given the job of providing new package design solutions that accurately represented and spoke to the PC gamer audience.
After countless hours of reserach, interviews, and with revision after revision, this is the product of all that labor. We used a modernist techy feel throughout the structures themselves as well as the language and typography. By designing using colors to help identify high-tier and low-tier price points, even with region markets in mind, we showed Logitech some ways in which to improve the image of G-Series products.