As artists and creatives, working with the ebb and flow of creativity can be a rather daunting, often times delfating task. Seeking to combine beauty with message and concept is the main objective for designers, and keeping that creative spark alive is the purpose of Happy Akzidenz. Inspired by the great Bob Ross, his outlook on art and the artists is one that has inspired the hearts millions. Creatype is a conference about this idea of innocence and expressing the need for fostering our creativity.  Through the type family of Akzidenz Grotesk, I was able to excercise type setting styles and  functionality as well as flexibility to an older, Grotesk era face that further drives the concept of striving to sustain creativity, and working with the tools we are given.