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ASTRO Gaming | A03 In Ear Monitors | Master Creative

For this project, I was tasked with creating a compelling campaign for the release of ASTRO Gaming’s new A03 In Ear Monitors, specifically design to be used for any and all devices gamers might use to play their games and media on.

 

Taking the concept of duality, and playing with the idea of indoor/outdoor spaces, and juxtaposing them with the escapism one embarks upon when enjoying their content in high-quality audio. I focused on creating dual environments that echo both the commuting experience, and game worlds.

Design Manager _ Christopher Chang

Lead Designer +
Creative Direction _ Kelly Harris

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Moodboard

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Icon Study

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Initial Explorations

Final Concept

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A03_MC_Concept_White_Final.jpg

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